Booming Games Establishes Strategic Partnership with SportPesa

company

11.11.2025

Booming Games proudly informs about its newest partnership with leading operator SportPesa.

Booming Games is thrilled to announce a milestone in its growth journey through a new strategic partnership with the prominent African operator, SportPesa. This collaboration marks a step forward in Booming Games' mission to expand its footprint in the African gaming market.

As part of this partnership, Booming Games' high-quality slots are now integrated into SportPesa's platform, allowing players across Africa to enjoy an array of top-performing titles. Among the featured games are fan favourites such as "Gold Gold Gold," "TNT Bonanza," and "Cash Pig." In addition, SportPesa’s players will have access to Booming Games' diverse portfolio, including thrilling games like "Ronaldinho Spins", "Power of the Vikings," and "Buffalo Hold and Win."

The collaboration with SportPesa not only highlights Booming Games' commitment to growth and innovation but also its strategic focus on fostering strong partnerships to reach new heights in the global gaming industry.

Solomon Godwin, Head Africa at Booming Games, said: "We’re delighted to continue our expansion in the African markets, and SportPesa's strong and trusted brand will only enhance these possibilities. Our Slot is as wide-ranging as it is high quality for their customers' entertainment and sustainability, and we believe we can offer real value to African players,”

Paul Wilson, Senior Product Manager at SportPesa added: "We are very happy with the new partnership with Booming Games, and to be able to offer their games to our SportPesa customers in Kenya, Tanzania and around the globe on our .com platform is exciting. Booming Games' immersive, dynamic and vibrant games will be a great addition to our market leading Casino lobby and I'm sure our customers will enjoy playing them."

About Booming Games

Booming Games has been a leading provider of premium gaming content for over a decade, catering to operators worldwide. Renowned for its visually stunning graphics, exciting features, and innovative mechanics, Booming Games consistently delivers top-tier entertainment experiences to players across the globe. Their collaboration with football icon Ronaldinho has resulted in a branded series that adds a unique flair to their portfolio. With a commitment to excellence and a passion for innovation, Booming Games continues to push the boundaries of gaming, captivating audiences and operators alike with their exceptional titles.

About SportPesa

SportPesa is a global gaming brand operating across three continents. Established in 2014, it is one of the fastest-growing companies in its sector. SportPesa significantly impacts players, clubs, and communities in all its operating countries. They lead the gaming market through partnerships with some of the world’s biggest sports clubs and leagues. In 2018, SportPesa launched its F1 team, SportPesa Racing Point, competing in the 2019 season. They have proudly sponsored Everton FC, Arsenal FC, Southampton FC, Hull City, Torino FC, Cape Town FC, and more.

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games

05.02.2026

Booming Games Releases Highly Anticipated Cash Pig 2 15,000

Booming Games, a leading provider of premium gaming content, has today launched the highly anticipated Cash Pig 2 15,000. Successor to the smash hit original, Cash Pig 2 15,000 boasts a 5x4 grid with 30 paylines, stunning visuals and a boosted maximum win of 15,000x.

To provide a premium experience for players, the game projects an image of luxury and affluence. Against a glamorous Vegas backdrop, players can engage with a range of symbols, from diamond rings to supercars, which complement the golden pig. The visuals have been designed to capture the reality of modern wealth.

Building on the success of the previous edition, all key features have been retained. This includes two growing piggy banks which build excitement after every spin. One piggy bank collects coins to activate the Cash Collection feature and another collects Scatters to trigger Free Spins, keeping players entertained and engaged throughout the game.

When redeeming their Free Spins, players can fully immerse themselves in the action knowing that each spin has the potential to unlock significant returns. Players will first encounter Minor Eliminations and Major Upgrades before moving on to the thrilling Wild Spin finale, where all collected wilds rain down onto the reels for one last shot at securing a huge return.

Craig Asling, Director of Games at Booming Games, said: “We have developed Cash Pig 2 15,000 with player experience front of mind, taking everything that players loved about the previous edition and making it even more enticing with a boosted max win. We’re confident that players will love this latest iteration. Fast-paced, dynamic gameplay and the potential to unlock massive returns, combined with glossy, high-definition visuals provides the ultimate player experience.”

company

03.02.2026

Booming Games Appoints New CFO To Support Continued Growth

Booming Games, a leading provider of premium gaming content, has today further expanded its C-suite, promoting Luke Sammut to the newly created role of Chief Financial Officer (CFO) with immediate effect. It follows a string of recent senior promotions at Booming Games, with a new Chief Operating Officer and Chief of Staff announced last month.

Luke Sammut, who has spent over eight years at Booming Games in various senior finance roles, most recently served as Director of Finance and Accounting. With a strong background in accountancy, along with a passion for the iGaming industry, he brings a wealth of both experience and sector knowledge to the team. Based in Malta, Luke will be responsible for leading the business’ global financial strategy, as well as overseeing reporting in multiple jurisdictions.

The creation of the CFO role marks the latest stage in the firm’s growth journey and demonstrates a clear commitment to attracting and nurturing top talent. As the business looks to deliver on ambitious growth targets and ramp up its global presence this year, the appointment comes at an exciting time. With a customer focused approach to game development, Booming Games is continuously seeking to break new ground and diversify its offering, setting out plans to significantly increase the cadence of games releases this year.

Booming Games has a strong track record of investing in its people, with headcount recently surpassing 200 people. Looking ahead, the growing C-suite will ensure that the business continues to mature and is well-placed to navigate the next stage of its expansion.

Max Niehusen, Founder of Booming Games, said: “We are delighted to announce Luke’s promotion, in what is a landmark moment for Booming Games as we appoint our first Chief Financial Officer. Over the past eight years, he has made an immense contribution to the business, playing an important role in our success during a key growth phase. look forward to continuing working closely with him as we look to break new ground this year. As CFO, Luke’s experience will be critical as we expand our operations, with the aim of being regulated in every major market within the next five years.”

Luke Sammut, Chief Financial Officer at Booming Games, said: “With ambitious growth targets, Booming Games’ rapid expansion shows no sign of slowing. I am proud to be taking up the position of CFO, helping to shape the next phase of our financial strategy, at such a pivotal moment for the business. With clear direction from a strong leadership team, Booming Games is well placed to build on its strong financial foundations and seize the opportunity to further cement its reputation for market-leading innovation.”

games

15.01.2026

Let it sparkle: Diamonds Diamonds Diamonds: Hold and Win is here!

Get ready to dazzle as Booming Games launches Diamonds Diamonds Diamonds: Hold and Win, a glimmering 3x3 slot where every spin sparkles with polished potential.

Packed with shimmering gems, Stacked Wilds and a shower of riches powered by the Diamond Rain feature, this luxurious new release delivers nonstop thrills and high-shine excitement.
Land 3 or more Diamond symbols to trigger the Hold and Win Bonus, where the reels expand into a dazzling 5x3 grid, unlocking even greater prize potential as players collect sparkling symbols and build towards the Grand Prize worth up to 1,000x the bet.

Things shine even brighter when players land the Super Diamond, unlocking Super Hold and Win mode. In this enhanced bonus, all collected wins are doubled, and the chase is on for the Mini, Minor, Major, or Grand Prize Pots, adding even more anticipation to every respin.

For players who want to turn up the frequency of feature action, the optional Diamond Boost side bet offers more chances to trigger bonuses, making each spin feel even closer to that next glittering hit.
Bright, bold and built around irresistible bonus energy, Diamonds Diamonds Diamonds: Hold and Win is a gem-packed release designed for players who love jackpot chases, upgraded bonus moments and the thrill of watching the reels expand with possibility.

“Diamonds Diamonds Diamonds is all about delivering that premium, high-impact Hold and Win experience in a compact, instantly engaging format,” said Craig Asling, Director of Games at Booming Games. “With Diamond Rain, Stacked Wilds, expanding reels in the bonus and a Super variation that doubles all wins, it’s designed to keep players chasing that next brilliant moment—right up to the 1,000x Grand Prize.”